The project is meant to touch on being a feminist, and just generally being a woman, in a consumer society, where the illusion of choice masks being put into a stereotype and having our roles as well as our hopes, concerns, and dreams defined by the ridiculous products and ideals we, both literally and figuratively, buy into. Styles present from toys to clothing for all ages represents a disconnect between growing up and reality: for young girls, these styles seem too old, for women, too young, and all are centered around the fantasy of being consumed and objectified by the male gaze.
“One of those human secrets that baffle probability, had come into play there. I looked at them with a swift quickening of interest - not because it occurred to me that I might be eaten by them before very long, though I own to you that just then I perceived - in a new light, as it were - how unwholesome the pilgrims looked, and I hoped, yes, I positively hoped, that my aspect was not so - what shall I say? so - unappetizing...“ - Joseph Conrad, “Heart of Darkness”